Caramel

During last week, I had been having an uneasy feeling, so I was always cooking.
Well, this is a basic raw caramel candy. After getting this skill, I often make varieties of caramel candies, and present them to my friends.
Now, in Japan, some how,“caramel taste” become a popular.
I think it is also influenced by financial crisis. After that, I've seen a lot of interesting booms in Japan, activities for marriage, SNS, twitter, self-catering, caramel, etc.
I’m one of riding on these booms.

E-book

Recently, I’ve often heard about e-book in the news. I ‘m a book lover. I have been waiting to see it for a long time, but I’ve never seen it in electric goods stores.
In fact, few years ago, some electric companies have once tried to enter the e-book market , but failed and bailed out of it,

why didn’t it become a popular in Japan?

And what happened from now on?
When they produced it in 2004, there were some devices in the market, DS(Nintendo), electric-dictionary and cell phone, and especially, cell phone has the same features as e-book.
I think that the reason cell phone wins is high-functions.

Usually, Japanese cell phone has very highly-functions which can use handheld texts and music and Web. Just at that time, Japanese younger generation got to be crazy for thumb novel. Their services were overlapping. In the end, consumer has chosen more convenience one.
Now, tastes are growing diverse, if they would try again, they might become successful. But I'm concerned about it.
It is due to differences between English and Japanese. In Japanese we can figure out a lot of information with less view, because of Kanji character. Kanji is shaped by picture, if I don’t know one Kanji phrase, we can imagine the meaning from each Kanji character. So then, we tend to prefer the good visual effects, even to books. In addition, we tend to describe with less words.

So I think, it would be difficult to get the win, like in US.
I’m convinced that enriched softwares will decide their future. When I read English books, I really think that English is difficult for reading, because, a lot of alike and meaningless line words. There is serious for poor readers, like foregner and Dyslexia and sight-dimmed eyes people.

I think there is in here the basic need, for the development of the software, to educate English and to facilitate visualization with emphasis or reading assistance tools or the screen good for eyes.
Also, they still have copyright issues. I'm ofeten impressed by effots of Japanese companies, but it would be difficult to solve these kinds of issues by only a company, so it’s important to cooperate with other companies, like Google and Amazon, Microsoft and Yahoo. By doing this, if the new wave will come, they could change their systems for it.
Well, very recently, I’ve heard that some newspapers were forced to cease their publications. Drying up completely, I’ll really miss it. Reading newspaper is the most favarite things in the morning. The publishing industry will also face the powerful tide of change in society. I'm wondering what kind of world will be coming!

Japan was overwhelmed by cold.

Today I saw snow! It's not inherently bad, I like it, but I had a PE class at the outdoor for a marathon event on next week. It was too cold to speak well, and my skin was so dry and my hands were numbed. I need more warmly clothed.

Well, this change in climate is thought to be caused by global warming. Once the process is going to the one side, then the rewind will occur like a clock hand. It will become unstable climate.

But I'm convinced that goloval warming is progress steadily.

Relax

January and February is the most comfortable season. I can have 1 or 2 hours as free time at home. So, in the meantime, I would like to enjoy TV programs, because someone say, I’m a bit far removed from the practical world.
Well, today some how, my interesting programs are concentrated in 10 pm.

“ガイアの夜明け”
“プロフェッショナルの流儀”

“まっすぐな男”.

My DVD can record only 1 program. I’m wondering what I should watch?
Today’s sweet is a piece of Baumkuchen. Though people are talking about Roll cake in Japan, I prefer Barmkuchen to it. I’m very happy.

Going into a market

How should you do for going into a market?
When you have a good idea and found a company, even good idea, it’s not easy to enter the market and new area.
Of course, the first people will get a great advantage without pain. But in many times, we have to go into the market already reigned by someone. It means " fight them for a share of the market".
Few years ago, I have seen an interesting competitive war in Japanese cell phone market.
In Japan, Cell phone has become popular since 1990’s.
At the beginning, “Docomo” cell phone company, NTT-independent dominated the cell phone market. After relaxation of regulations, various companies were entering this market. And now, some companies coexist together. “au” and ”soft bank” have succeeded to get some share.

Docomo 48%
au 27%
Softbank 19%
2009. 12
Why they could eat away at the Docomo realm?
Stylish design is the commonality among them and they have distinctiveness. “au ”is strong for music, and ”soft bank” is very cheap and tie with iphone. Especially, “soft bank” have been promoting an effective advertising program, and be success only for 2 years.

Strategies for going into the market summarized as follows
First, research what demand and needs are there. They depend upon their culture and history, and adjust to them.
Second, make the originality. It would become a major benefit for competitive success, and even in the same field, you would be able to coexist peacefully with other companies.
Third, display your concerning. now, there is no inferior product in technologically advanced society. So, we attached importance to the cost and convenience, more than performance. Unprofessional people don’t know detail than professional person think. It is important to promote simply and clearly to stand out in people.
Finally, Good image would be valued more than anything. Good image is shaped by good appearance and smart concept going along at the time. Interestingly, how many people judge something by looks.

Well, I’m looking forward to seeing new interesting share competition.

3 day holidays

During 3 day holidays, I met some friends and contacted some friends, I had fun. But I got to become unstable.

So, this evening I knitted a coaster. And I got settled.

The policy of letting the yen fall in value

On January 7th, the financial minister Kan spoke that he will tolerate the lower yen. The maket recognized it as the policy of letting the yen fall in value on foreign exchange markets and the yen keeps weakening into 92yen.
Now, people have been discussing about the goverment intervention.
In my opinion, it's not fair policy. Japanese goverment tend to support the major companies. They depend on exports. Actually they make most of the profits, but Japan is also a resourceless country. If the yen go more weakening, the rising price of materials will happens. It means a real inflation, rather it is down in the value of the yen.
Besides, when the yen become lower, stocks will lift up regardless of riging GDP, because bringing in some foreign exchange. And business might be beginning to pick up by good mood.
I'm wondering if that is the best way.
Japan has a huge amount of govement bonds, the debt ration has reached 217% for GDP. It is the worst in the world, even America is 82%. Well, why Japanese goverment bond wouldn't tumble down, because it was trusted by Japanese companies as being outstanding through the world and Japanese huge savings, it's said to reach 1400 trillion yen. The real inflasion means the exploitation of Japanese property.
Recently, I was often impressed with the good service from bussiness efforts, but I got to hear a news which drop out from a price-cutting war. Export industries such as car and electric companies are the major industry in Japan. They got profits by exports and they always need the demand. Now, everyone goes to China and, after that will go to Africa. I wonder that we have to serch for new market for ever, what one would require to for the future?
I guess that the good point of Japanese is the trust, so Japanese bank or insurance company or walfare also could become a grobal service. They have a manual for aging society. Even emerging contries eventually go to it, especially in China, it will come soon.
In addition, in Japan, there is a need for law, such as consultation about contract and bond. We think that it is necessary a lot of money and time for the trial, but the trial is originally for the solution of problems. I guess, if it become quickly and cheaply and come in useful, that's bussiness will grow up.
Well, I bear no immediate relationship to these issues, but such a thing will have indirect effects on our life, and I can't see my whole life ahead of me, and I feel less secure.
After the budget cut, Japanese goverment spoke that they attached importance to science and tecnology. And then they should invest our budget in it. I wish the Japanese goverment would keep trying for the new future with far-sighted policies.