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Every Saturday morning, I'm overwhelmed by the ad of UNICLO.
UNICLO is Japanese clothing fashion brand. Now, UNICLO is leading trend in Japan.

I'm impressed by UNICLO's mind, competitive prices and unsurpassed quality and simple and up-to-date style!

For example, today's special is the velvet jacket. it's only 3,990Yen, it's 1/7 of regular brand-name jacket, I have. It's not discernible to the eye.

I must question the value of buying expensive brand-name clothes at the department store.
http://www.uniqlo.com/jp/

Now a days, UNICLO is trying to advance overseas.

I'm convince it would come up. Because UNICLO is needed by the people, place value on the other things, not clothes, UNICLO has caputured fans in the educated class, and especially low-income earner.

And That's style, vivid color and stylish design is for Foreigner maybe even better than Japanese.

I feel that we ought to welcome riging of these fashion brand, having clear strategies.

However, I feel a bit scare, because now the fisical resession still remain, a lot of fashion-brands are competing for dwindling territory.

Inefficient and weak ones will die out.

UNICLO must make a lot of efforts to provide inexpensive and high quality goods.

If he is popular, that doesn't mean he is coining money.

UNICLO's today's stock price 13,200 Yen

dividend yield a year 160.00（2009/08）

Sony's today's stock price 2,550Yen

dividend yield a year 42.50（2009/03）

They slash prices and compete on volume. I've seen tough facts of life in the fashion industry.

But, in some means, the rise of UNICLO will give hope to Japanese. And it will create and expand employment not only production ,but on the circulation. And to express a strong desire and clear vision to the world would increase the value of the company. In fact, the CEO of UNICLO could get a great deal of money riging UNICLO's stock price.

Any way, I ought to wellcome this current condition as a consumer without thinking.